A 90-day brand foundation that gets IT channel B2B tech founders marketing ready and scale ready, so they stop sounding like everyone else.
Your business has evolved. Your brand should too.
Most founders market before they position. That is spray and pray.
- Start outreach and marketing activity first
- Positioning still undefined underneath
- Every message says something slightly different
- Effort goes out. Nothing lands.
- Fix positioning and message first, with BUILD
- Then market and reach out, with something worth saying
- Every activity after that lands, built on the same foundation
BUILD.
This is Synoptiq's primary offer, and where every engagement begins.
BUILD, Full Foundation
Starts with two working sessions to define your positioning, then builds everything needed to turn that clarity into a live brand.
Industry & audience mapping
Understand your market, your real buyer and where the opportunity sits.
Positioning & messaging
Your differentiation turned into a brand messaging system, storyline, elevator pitch, taglines and brand book.
Brand assets
Website review, LinkedIn overhaul, sales collateral, service line flyers and datasheets.
Handover
Content samples and a 180-day content calendar, delivered after the new assets go live.
Start with the Strategy & Clarity Workshop.
Two sessions. You get clear positioning and direction. If you feel confident in executing the brand transformation yourself, you should do this workshop.
- Clear positioning
- Defined differentiation
- Refined messaging
- Platform and content strategy
- Strategic direction for identity and tone
There is cohesive messaging within your team.
Sales, marketing, operations and every other team know your differentiation and positioning clearly. You also get clarity on exactly which channels to use for outreach.
One clear market position
One consistent story
One sharper identity
You have transformed. Now amplify it.
BUILD gave you your differentiation and messaging. These two levels get it in front of the market with impact.
GET FOUND
Consistent visibility without paid spend. Email, WhatsApp, personal branding and company branding.
EXPLORE GET FOUND →CONVERT
For a specific, time bound goal, once Level 1 is already working. MDF campaigns, Google Ads and LinkedIn Ads.
EXPLORE CONVERT →Before you decide.
Is BUILD the main offer?
Yes. BUILD is the main Synoptiq engagement at ₹3.00 lacs + GST. It is a fixed 90-day engagement designed to give your business a complete brand and marketing foundation.
Can I buy only the Strategy & Clarity Workshop?
Yes. The workshop is a standalone option at ₹65,000 + GST. You get strategic direction on positioning, identity, voice and tone and the direction can then be taken to your own team or used as the starting point for BUILD.
Do I have to continue with Synoptiq after BUILD?
No. BUILD stands on its own. AMPLIFY is available when you are ready and when a specific visibility or commercial need makes sense.
Do you mainly work with new companies?
No. BUILD works equally well for new and growing IT, SaaS and B2B tech businesses, especially once positioning, messaging and brand have stopped keeping pace with how much the business has actually grown.