synoptiq
FOR IT CHANNEL & B2B TECH COMPANIES

Fix your Positioning and Messaging before you spend more on Marketing.

Make sure your customers understand what you do, why you are different and why they should choose you.

SEE WHERE YOU FIT → TALK TO SYNOPTIQ
THE REAL PROBLEM

Your business may be clear to you. It may not be clear to the market.

A strong business can still be difficult to understand. When your positioning and messaging are unclear, every marketing activity has to work harder.

01What do you do?
02Why are you different?
03Why should customers choose you?
CHOOSE THE PROBLEM YOU WANT TO SOLVE

Start where your business is today.

These are not steps you have to buy one after another. Each offer solves a specific business problem and gives you a complete outcome.

01

POSITIONING

“We know our business. But our positioning needs work.”
Outcome: Get clear on what you stand for and how to communicate it.
What we solve
  • Understand the business and market
  • Review the competitive space
  • Identify meaningful differentiation
  • Sharpen positioning
  • Refine core messaging
₹25,000 + GST
7 working days
Timeline
Deliverable: Positioning & Messaging Document
02

MARKETING DIRECTION

“We know we need marketing. But we need a clear direction.”
Outcome: Know what to market, to whom, where and when.
What we solve
  • Set marketing priorities
  • Identify product / BU focus
  • Define audience priorities
  • Set channels and campaign themes
  • Build a 180-day marketing calendar
₹50,000 + GST
15 working days
Timeline
Deliverable: Marketing Strategy & 180-Day Plan
03

BRAND & PRESENCE

“We are getting ready to market. First, we need our presence right.”
Outcome: Look credible and consistent wherever prospects encounter your company.
What we build
  • Positioning and messaging
  • Website
  • Corporate profile
  • Up to 2 Director LinkedIn profiles
  • Company LinkedIn positioning
₹1.50 lacs + GST
30 working days
Timeline
Deliverable: Brand & Presence Foundation

Start with the problem you need to solve.

Tell us where your company is today. We will tell you where to start.

SERVICES

Build it. Get found. Convert.

Choose the execution support you need after the strategy is clear. Every service can also work as a standalone engagement.

BUILD

Build the assets.

Website, corporate profile, founder and company LinkedIn profiles, corporate videos and pitch decks.

EXPLORE BUILD →
GET FOUND

Build visibility.

Personal branding, vCMO retainership, email marketing and WhatsApp marketing.

EXPLORE GET FOUND →
CONVERT

Generate opportunities.

MDF campaigns, LinkedIn Ads and Google Ads.

EXPLORE CONVERT →
One clear story.
Across the business.
WHY SYNOPTIQ

You know your business. We help you express it clearly.

We work with IT Channel and B2B Tech companies to bring the business, positioning, messaging and market presence into one clear system.

→Clearer positioning
→Sharper messaging
→More consistent presence
→A marketing foundation your team can use
FAQs

Questions founders usually ask.

Do I have to start with Positioning?+
No. Start with the problem you need to solve. Each offer is designed as a complete solution to a specific business need.
What is the difference between Marketing Direction and Marketing Foundation?+
Marketing Direction gives you the marketing priorities, audiences, channels, themes and 180-day plan. Marketing Foundation connects positioning, messaging, marketing strategy and core brand assets into one complete system.
Is Brand & Presence just a website project?+
No. The website is one part of it. The offer is designed to make your company presence consistent across the website, corporate profile and leadership and company LinkedIn presence.
Can we use the work with our internal marketing team?+
Yes. The outputs are designed to give your team clear direction, messaging and assets they can use after the engagement.
READY TO START?

Fix the foundation before you spend more on marketing.

Tell us what is not working today. We will help you identify the right place to start.

TALK TO SYNOPTIQ →